Blog Entry 6 - Chapter 6
Chapter 6 For just $29.95, a “subliminal tape” promises to tune up your sluggish motivation. It is true that many perceptual processes occur outside awareness, but does that mean that these tapes can change your behaviour or improve your life? It is true that many perceptual processes occur outside awareness. We can be affected by subliminal sensations. This is when a stimulus so weak, that we don't consciously notice, still influences one's response. By using the technique of priming, doing just that of exposing a recipient to one stimulus influencing the response to a following stimulus, proves that many perceptual processes occur outside of awareness. For example say two people are shown pictures of vacant houses and are to rate it favorable or unfavorable. While one person looks at the pictures a subliminal flash of puppies are shown on the side of the screen but the stimuli is so weak the recipient wasn't consciously aware of the image. Now imagine the second r...